Celebrity Deepfake: Luigi Mangione Used for Shein

    AI version of Luigi Mangione used to model shirt on ecommerce site Shein

    Luigi Mangione AI LinkedIn
    September 3, 2025

    Luigi Mangione, yes that Luigi, is back in the spotlight.

    We know his story already: Ivy League grad goes off the grid, injures back, develops dark thoughts and assassinates the CEO of an insurance company.

    But now there he has a new gig, a model for the fast-fashion site Shein.

    Luigi Mangione AI ad

    Is it AI? Is it a marketing stunt or a mistake?

    AI or Not has the AI detection report

    Luigi Mangione AI detection report

    How Can an AI Detector Tell Is It AI?

    AI or Not breaks apart the image into pieces, analyzes the pixel level details to determine if it resembles what AI typically produces or if its a real image.

    No, Luigi Mangione is not modeling for Shein, he's in Metropolitan Detention Center (MDC) in Brooklyn, New York. But the AI version of Luigi is living its best life, I guess.